Marketing capsule for Urban Outfitters.  Targeted small-category messages.  With limited real estate for messaging it’s important to find space to help customers navigate the ever-evolving beauty landscape. Here, we curate guides featuring a range of innovative products from new brands in the beauty world.

We make sure this information is readily available where our customers search: on social media, and the product-detail level.

Leveraging insights from past campaigns, this capsule utilizes a combination of multiple products, swatches, and still life imagery for optimal engagement.